Russian traditional dress
Prior to the 17th century Russian ladies had long lose modest dresses that included a head covering. Head covering was a custom for all married women and it was a great shame for a married woman to let anyone see her uncovered. However, the Russia's one of the greatest emperors Peter the Great was determined to modernise the country and along with many changes Peter the Great had reformed the fashion for both sexes. Men shaved off their long beards, tried on pants for the first time, while women uncovered their scarf-clad hair and exposed their cleavages to the rest of the world.
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| Traditional "sarafan" of a peasant woman |
"IRADA"
Ms Amina Shabanova is creator and designer of the brand IRADA based in Moscow. As of 2013 IRADA is the largest producer of Islamic wear for women in Russian Federation. "Irada" is an Arabic word that means having a will/wish, making an effort. Ms Shabanova recognises that the success of her business belongs to the Creator alone as in the early days she had very limited finances and connections. Ms Shabanova holds a degree from the Moscow State Pedagogical University; upon graduating she established the business by borrowing money from friends and relatives. "IRADA" started as a family business and continues to be such today. The brand produces conservative every day wear, modest wedding dresses, business dresses, swimming costumes and girls' wear.
Rezeda Suleyman
Ms Rezeda Suleimanova has created is a promising company designing and manufacturing stylish clothes for Muslim women. The "Rezeda Suleyman" brand adds modern sound to the Islamic traditions of women's clothes. Ms Suleimanova is one of the youngest Muslim designers in Russia today (under 20). She loved dressing up since she was a little girl and used to make clothes for her dolls. Rezeda decided to become a designer after participating in her High School's dress design competition where she presented a dress made of CD's! She holds a qualification in clothing design, owns boutiques in Moscow, Kazan (Tatarstan) and Mahachkala (Dagestan). Her credo is: "Hijab is not just a high-necked garments, it is a moral stand!"
Ms Rimma Allyamova
Ms Rimma Allyamova has a background in finances and is not new in the world of business having previously opened a language school. The idea to create a brand was accidental when she needed to find a long dress to attend an Islamic seminar. She had visited many boutiques in Moscow, but in the end had sewn her own dress for the occasion. Rimma then, created a trial collection consisting of 120 long dresses which was immediately sold out at one of the stores in Moscow. Today, Rimma owns a store in Moscow and Almaty (Kazakhstan) and wholesales to shops around Russia and Kazakhstan. The brand "Rimma Alyyamova" produces seasonal stylish elegant and at the same time very comfortable every day and business wear.
Moscow Halal Expo - International Exhibition in Moscow - June 2013
The Expo hosted its 4th "Islamic Style" festival dedicated to Muslim fashion in Russia. The event takes place every year in Russia's capital city. "The aim of the festival - is to encourage accurate understanding about the hijab in the Russian society" - noted deputy chairman of the Russian Council of Muftis Mr Rushan Hazrat Abyasov. This organisation was behind the event and invited many prominent Russian designers to present their collections at the festival. The show was attended by seven designers and 70 models. The organisers wanted to demonstrate that the Islamic style is not only an indicator of religious affiliation, but is also able to provide beautiful, interesting clothes that can emphasize piety and, at the same time, individuality of a woman. The following designers particiapted in the festival: Amina Shabanova of IRADA, Rezeda Suleimanova of Rezeda Suleyman, Ms Rimma Allyamova, Lilia Valeyeva of PLUM, Nianilla Zabirova representing Fashion House Nianila and Ms Madina Kantulova.
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