Thursday, January 9, 2014

Middle East (Western Asia): Iran

Islamic Republic of Iran is the second largest country in the Middle East with fascinating 5,000 years of history. It is home to one of the world's oldest major civilizations.

Until 1935 Iran was known as Persia, which means 'Land of the Aryans'. The inhabitants refer to themselves as Persians and their language is Farsi. The country has a complex history with various empires taking over it or trying to take over it from the ancient times all the way to the modern times. Having undergone centuries of migrations, invasions and assimilations, Iran is far from being a country with a homogeneous population. Although more than half of its population is made up of Persians, Iran also has hugely diverse peoples such as the Azari Turks, Afsharies, Bakhtiari, Baluchis, Gilaki (Gilani), Ghoochani, Korasan (Kohrassan), Kords, Lors, Mazandaranis, Qashqai, Shahsavan, and Turkmen among many other ethnic groups.

The population is 77 million; around 90% of the population is Muslim with vast majority belonging to Twelver Shia branch of Islam. Prior to Islam, Zoroastrianism was the primary religion of Iran with a small number of people adhering to the ancient religion today. Muslims invaded Iran in 656, marking a turning point for their history, as the new Islamic policy became gradually absorbed into the Persian civilization. Iran thereafter played a vital role in the subsequent Islamic Golden Age, producing numerous influential scientists, scholars, artists, and thinkers.




Traditional dress
As Iran has many different regions and ethnic groups all of them offer their own kind of a traditional dress. Moreover, over the course of 5,000 years the dress changed many times. There are really good online resources dedicated to the traditional Persian dresses. Here is the link to one of them: http://www.parstimes.com/women/traditional_costume/sketches/

And here are some real photos from the past of Persian women in traditional dresses:
http://www.parstimes.com/women/traditional_costume/period/

A great article about how the Persian dress has evolved over the centuries: Persian dress through the ages

Few random pictures I found and really liked on the Internet:

Sa'dabad Palace-Tehran, photo by Kamyar Adl (flickr, Some Rights Reserved)
Ghoochani women - Source is forum at Skyscrapercity
Source is forum at Skyscrapercity

These pictures come from an online forum and relate to the traditional dress exhibition in Iran in 2007:






The infamous 'dress code' in Iran
In Iran, women are required to dress modestly by keeping their hair covered and by wearing long, loose-fitting clothing to disguise their figures. It was not always like that with the dress code being introduced only in 1978 after the Islamic Revolution. However, contrary to popular belief the 'chador' is not a mandatory requirement and the clothing does not have to be black. A headscarf, trousers and long-sleeved tunic or coat will do, especially if you are a tourist. Since recently, women in the country have been adjusting the 'dress code' parameters to develop their own take on street style. In cities like Tehran or Shiraz you will notice that there are many women making small albeit noticeable fashion statements, and dressing in quite a modern and fashionable way by the standards of the region (designer clothes, dyed hair, visible make-up, heels, etc.). Try this blog and be surprised: Trending In Tehran -- Iranian street fashion

If you head to smaller cities such as Yazd, Kerman, Kermanshah that are more conservative, then chose to lower the tone accordingly.


Fashion industry struggles, but there is hope
Even though current president Mr Hassan Rouhani is considered as 'moderate' the fashion industry still finds it difficult to strive and flourish. Current regulations make it almost impossible to sell clothes that do not meet the modesty criteria and many fashion entrepreneurs are forced into underground boutiques and fashion shows. Also, there are not enough fashion magazines, brands or fashion TV to develop the industry and teach people how to dress. There are practically no designers specialising in Islamic fashion today. However, with the backing of the government some designers are leaning towards a revival of Iran's centuries old dress styles.

Researcher and fashion designer, Ms Hasti Homayoun carried out a 6 month study on current trends for textiles and fashion. She says that many Iranian women would favour Islamic orientated clothing over Western dress if it was presented to them in the right way. Another designer Ms Shadi Parand believes that it is possible to present beautiful creations that go hand in hand with Islamic rules. Ms Parand also adds that she sees the Iranian government's restrictions on women's clothing as an opportunity to revive ancient Persian fashions. Currently, there are two types of fashion in Iran: inside fashion and outside fashion. Inside fashion is basically the Western dress and outside is the 'dress code' attire. The challenge is, according to Ms Parand, is to bring inside and outside fashion together. Let's hope that we will soon see beautiful stylish modest creations with Persian flair coming out of Iran. After all, with the versatility of traditional Persian dresses local designers have so much inspiration they can tap into.


First in decades public fashion shoot in Tehran
The US-based magazine FSHN commissioned photographer Afra Pourdad to shoot a fashion editorial featuring model Ms Shabnam Molavi, with clothes by Zarir, in Tehran's Tajrish Bazaar and the Manouchehri House in Kashan. Model's colorful and bold outfits were turning heads despite being compatible with the country's dress code. More on the story is here: Fashion Editorial in Tehran

A picture from the FSHN fashion editorial


Vogue in Iran (1969)
Who would have thought that in 1969 Vogue sent one of its photographers to Iran to take pictures for the magazine? The models were photographed in mosques and palaces in Tehran, Isfahan, Shiraz and Persepolis. The pictures were published in Vogue on December 1969. Full article and images are here: Vogue in Iran. Prepare to be shocked as I certainly was....and not by the fact that Vogue had a photo-shoot in Iran.

Vogue December edition 1969


Designer Mr Araz Fazaeli
Araz studied fashion abroad before returning to Iran. Initially Araz started a blog related to street fashion as he started to notice women embracing their inner fashion diva's on the streets of Tehran. He was basically taking pictures of his friends and women on the streets and uploading them to his blog. Today, Araz is a designer of Haute Couture Abayas and evening gowns based in Paris.

arazfazaeli.com


“The government has a rule that you should cover your hair and not show the shape of your body.”,
“But the way you chose to cover it is up to you.”
                                                                                                     Araz Fazaeli


Source: Street fashion tumblr blog by Araz Fazaeli 


Other designers
There are a number of other Iranian fashion designers making their mark on the fashion industry today. From what I have seen they specialise in Western fashion rather than Islamic fashion, but just for the inclusion sake I decided to list them here. Contemporary Iranian designers like Jasmin Shokrian, Maryam Mahdavi and Shirin Guild together with the likes of Micheal Soheil, Shadi Parand, Behnaz Sarafpour and Hushidar "Hushi" Mortezaie live in London, Paris, New York and Los Angeles and work towards design excellence and creativity.


Related links

Fascinating Facebook page dedicated to Iranian culture containing images of traditional dresses:
https://www.facebook.com/IranInPhoto?filter=3

Great article and fashion photographs here: How Iran’s Young Women Are Using Fashion To Influence Politics

Zarir fashion design group: http://www.zarirdesign.com/en/

Short feature film about Ms Shadi Parand, Iran based fashion designer:



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Sunday, January 5, 2014

South Asia: Pakistan

The Indus Valley civilization (today’s Pakistan), is one of the oldest in the world and dating back at least 5,000 years. During the second millennium B.C., there was significant migration of Indo-Aryan people into the area. The region underwent successive invasions in subsequent centuries from the Persians, Greeks, Scythians, Arabs (who brought Islam), Afghans, and Turks. The Mughal Empire flourished in the 16th and 17th centuries; the British came to dominate the region in the 18th century. The separation in 1947 of British India into the Muslim state of Pakistan (with West and East sections). The population is 193,238,868 with 96.4% Muslims. There are various ethnic groups living on the territory of Pakistan with predominantly Punjabi background.



Traditional dress
As there is a number of ethnic groups and cultures co-exist in Pakistan the traditional dress varies naturally. Dress in each regional culture reflect weather conditions, way of living and distinctive style which gives it a unique identity among all cultures. Pakistani dressing has similarities with Indian dressing because of pre-partition culture which was shared by these nations for thousand years, but the religious factor was always there which makes a difference. Traditional Pakistani dressing also shares similarities between the ethnic groups of central Asia (i.e. Uzbeks, Turkmens) and of the Iranian plateau (i.e. Tajiks, Khorasani Persians and Pashtuns).

The Shalwar Kameez is the national dress of Pakistan and is worn by men and women in all four provinces Punjab, Sindh, Baluchistan, Khyber Pakhtoonkhwa and FATA in the country and in Azad Kashmir. Each province has its own style of wearing the Shalwar Kameez. It ranges from colors and designs to the type of fabric (silk, chiffon, cotton, etc.). Shalwar are loose pajama-like trousers. The legs are wide at the top, and narrow at the ankle. The kameez is a collarless long shirt or tunic. The side seams left open below the waist-line, give the wearer greater freedom of movement.



Evolution of fashion
With the passage of time Pakistanis had been adapting modern dress and cultural clothing. Pakistani fashion designers are very creative and they are able to fuse traditional elements with modern cuts and designs. They have deep insight of Pakistani and international fashion. Pakistani designers are well-known all over the world and won many international awards. The country offers soo many talented designers and it is really difficult to feature most of them here. I have only chosen to show the three that appealed to me the most. This Mag Media News lists most of the well-known Pakistani designers. 


Ms Zainab Chottani (formely Zainab Sajid)
Zainab started out her career as mainly a bridal designer however over the years she has rediscovered herself and broadened her horizons to include fusion pret and Haute Couture. She has showcased her bridal couture locally as well as globally in London, USA, and Dubai. This is the area where Zainab Chottani has received recognition. She started under the name of Zainab Sajid in 1999. She works with traditional colors and uses embroidery along with different cuts to form new designs. The designs contain influences from the Moghul Era where Royal women adorned heavily decorated dresses to look more attractive. Zainab Chottani has added to her portfolio by introducing the brands Aqua and Mera Pakistan. Aqua is a fashion label which features ready to wear clothes for women. Launched in 2012, the brand makes clothes to be worn in the summer season by featuring bright colors and baggy shirts. Later it launched the Mera Pakistan collection in March 2012 which aimed to convert Pakistan’s cultural symbols into fashion.

Aqua Casual Eid Wear Collection 2012
Aqua Casual Eid Wear Collection 2012
Aqua Casual Eid Wear Collection 2012

Mera Pakistan Collection
Bridal Collection 2012


Ms Maheen Khan
Ms Khan is a Pakistani fashion and costume designer. She owns fashion labels The Embroidery House, Maheen and Gulabo. Ms Khan has done many fashion events and shows nationally and internationally. She is well known for her embroidery work for the film Snow White and the Huntsman and television series The Jewel in the Crown. Despite being in fashion since 1972 he style has evolved and she continues to surprise with her innovative style. Ms Khan's clothing is fashionable and stylish. She offers comfortable trendy every day wear and unique Haute Couture. Ms Khan's creations have ethnic flavour that is appreciated at home and abroad.  I really like the fact that she is so versatile and was able to re-invent herself over the years in so many ways. 

Phulkari collection 2013
Phulkari collection 2013
Gulabo by Ms Maheen Khan

Gulabo by Ms Maheen Khan
Ms Khan in Milan in 2010


Maria B
Ms Maria Bilal is one of the best Pakistan's designers. She graduated from Pakistan School of Fashion Design and launched her label ‘Maria B’ in Lahore back in March 1999.  During her four years at the Fashion School, Maria learnt to make patterns, drape and stitching by hand. Maria B has a large clientele outside of Pakistan in the US and Europe. She has done fashion shows in New York, Paris and Milan. Ms Bilal established first design house in Pakistan to hire professionally trained fashion designers, textile workers and production managers. Her lines include Casuals, lawn, Evening-Wear, Westerns to Bridals. Maria's vision is to design for the modern and trendy woman - the brands focus on fusion of eastern and western elements.  .

Maria B Lawn 2013-2014 Summer collection, it is full of colour and silk

Maria B Linen 2013-2014 Winter collection


Maria B - Bridal (previous season collections)
Ms Bilal's bridal styles are quite versatile: they range from traditional, Western and combination of both.






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Thursday, January 2, 2014

Central Asia: Afghanistan

Afghanistan is primarily located in Central Asia with the population of around 30 million. Afghanistan has been an ancient focal point of the Silk Road and human migration. Archaeologists have found evidence of human habitation from as far back as the Middle Paleolithic (200,000 to 45,000 years ago). Urban civilization may have begun in the area as early as 3,000 to 2,000 BC.  Afghanistan is at an strategic location that connects the Middle East culture with Central Asia and the Indian subcontinent the land has been home to various peoples through the ages and witnessed many military campaigns, notably by Alexander the Great, Arab Muslims, Genghis Khan, and in modern era Western forces. The land also served as a cradle for many major empires that had risen over the centuries. Over 99% of the population is Muslim, today. Islam came to Afghanistan in 7th century with Umayyad Arab Muslims. Prior to this time there as a number of religions practiced in Afghanistan including Zoroastrianism, Judaism,  and others.



Traditional dress
Traditional Afghan clothes vary by regions and by different ethnic groups. A country with such history cannot have a traditional dress, and it would be impossible to do a fair justice to all of them in one blog post. Therefore, I decided to give an example of a Pashtun dress since Pashtun is the largest ethnic group in Afghanistan. In general, most traditional Afghan attire for women consists of a long colorful dress with round skirt. Girls at a young age begin to cover their head with a light piece of cloth so that males don't see their hair.

Vintage Pashtun dress from 1930s-1970s
Zarinas.com
Zarinas.com
Pashtun wedding dress

There is a great blog that shows off all kinds of Afghan and Pasthun dresses for those wanting more information about these amazingly colourful traditional dresses.


Ms Zolaykha Sherzad of Zarif Design
Ms Sherzad was born in Afghanistan. She was a teenager when her family fled the country in the 1980s during the Soviet Union invasion. Ms Sherzad went to study architecture in New York and then completed New York City’s Fashion Institute of Technology. Ms Sherzad returned to Afghanistan in 2000 where she began collecting fabrics and bought traditional pieces of clothing from the local markets. Ms Sherzad created 20 pieces for a pilot fashion show, and exhibited back at home. The response was so positive that she got inspired to create Zarif Design in 2005. Soon, Sherzad’s clothes were being sold internationally at agnès b. stores in Paris, New York and London. Afghanistan President Hamid Karzai wear some of her clothes. Ms Sherzad continues to use Afghanistan textiles and embroidery accessories like buttons cast from ancient Persian coins.
Ms Sherzad employs many Kabul housewives, training them on how to use the sewing machines and understand design. Women work from home producing suits, jackets, evening gowns and wedding dresses on Singer sewing machines in the same area where Ms Sherzad’s main office is.



Other Kabul designers
Ms Sarah Rahmani of "Sara Afghan" and Ms Sarah Takesh of "Tarsian and Blinkley", are the other two Kabul-based designers who source workers locally. Ms Rahmani dresses international workers and Afghan women who live overseas as her clothes are too expensive for locals to buy. Since she set up in August 2004, the business has expanded to employ 12 full-time machinists and up to 60 part-time embroiderers
Ms Takesh's label has managed to vault out onto the international stage. She provides work for about 300 people. The results are exquisite clothes with hand-stitched embroidery and beadwork, sequins or crochet. It is possible to buy her clothes as wholesale from the company's website.

There are a lot of challenges for these designers in every day life: unreliable power supply, hassles with generators and difficulty in sourcing local material and finding trained staff. Operating a fashion business in Afghanistan surely takes grit and persistence with a dash of insanity.

Courtesy of "Tarsian and Blinkley"
Courtesy of "Tarsian and Blinkley"

Fashion show in Kabul
Yes, exactly, the fashion show in Kabul. In February 2013, in a restaurant located on one of the muddy streets of Kabul, Afghan models paraded in front of the mixed crowd of men and women showing off creations by Ms Shahar Banoo Zeerak. The fashion show was organised by Young Women for Change, an independent, nonprofit Afghan organisation dedicated to empowering Afghan women and improving their lives. Most of the 10 models, including three young men, who showed off 33 designs including colorful short-sleeved dresses, jeans, tunics and more traditional outfits — were Afghan women who volunteer for the group. Despite fears of violence the organisers still went ahead with the parade for two reasons.. One was to raise money for the advocacy group and the other was to gradually change attitudes toward women. Below are the pictures from the fashion show.






Related video - "Zarif Design" short story




Related reading

When Afghanistan was in Vogue great article about Afghan women embracing the Western dress whilst European designers looking for inspiration in Afghanistan in 1960s

Rare Afghan fashion show seeks to empower women article about the fashion show in Kabul discussed above.

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